At Equator Pure Nature, we believe a healthy environment starts at home.
That’s why we’ve spent over a decade creating safe, natural laundry care, home care, baby care, personal care, and pet care products marketed under the brand Pipper Standard® using cleantech — turning Pineapple Power natural enzymes into high-performance, non-toxic cleaning solutions for your family.

The Natural Cleaning Power of Pipper Standard® products, or as we call it, “Pineapple Power”, comes from our globally patented pineapple fermentation technology. Our patented fermentation technology uses lactobacillus to convert pineapples into natural acids, biosurfactants, and enzymes to create powerful cleaning and / or softening agents..

Our products are available in 15+ markets,
including Thailand, South Korea, Taiwan, Indonesia, the Middle East, Malaysia, Hong Kong, Singapore, Macau, Laos, Myanmar, Cambodia, India, Vietnam, Philipines, with ongoing expansion plans to serve the rapidly growing global appetite for sustainable,
fruit-based solutions.

We source pineapple directly from local farmers in Thailand providing them with sustainable income. Our products are certified biodegradable by Thailand Textile Institute, supporting Bio-circular-green (BCG) economy.
In 2010, our co-founder, Peter Wainman, had a severe allergic reaction to chemicals commonly used in household products. This incident set Peter and his wife, Sirilak Narongtanupone on a journey to create safe and effective natural products, which led to the incorporation
of Equator Pure Nature in 2012.
The name Pipper Standard® carries a profound meaning.
'Pipper' is the childhood nickname Peter's mother gave him,
reflecting our deep-rooted family values,
while 'Standard' symbolizes the quality we uphold,
mirroring the standards we set for our own families.

To improve people's lives by replacing chemical daily-use products with natural, healthier alternatives.

To Become Market Leader
in Natural Home, Laundry, Baby, Personal, and Pet Care Products.

We are the first cleaning product company in the world to apply Probiotic Lactobacillus fermentation at the manufacturing level. Lactobacillus bacteria break down pineapple fruit into a powerful biosurfactant — naturally, without synthetic chemicals. The fermentation process yields a cleaning concentrate that rivals petrochemical performance, while remaining biodegradable and safe for sensitive skin. This is probiotic science applied beyond food — for the first time, inside your home.

“Plant-based” is a broad claim. Most natural cleaning products claim to be plant-based simply because they use surfactants derived from plant fatty acids.
Pipper Standard® is truly fruit-based — sourced specifically from Thai pineapple (Ananas comosus), one of nature’s richest sources of bromelain enzyme. Through pineapple fermentation, we produce biosurfactants, organic acids, enzymes, and antimicrobial properties that we believe are superior to generic plant-derived alternatives: offering higher cleaning efficacy, being milder on the skin, faster biodegradation, and supporting a circular supply chain that benefits Thai pineapple farming communities.
Address: No. 9/245 UM Tower, 24th Floor, Ramkhamhaeng Road, Suanluang, Suanluang, Bangkok 10250, Thailand
Email: export@equatornature.com
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